03.04.15
The Professional Beauty Association (PBA) will again bring together distributors from across the country for the 2015 PBA Distributor Executive Conference (DEC). Taking place April 8-9, 2015, in Hammond, LA, the fourth annual conference will provide optimal education and networking opportunities for emerging, mid-sized and large companies alike.
This year’s conference, hosted by Neill Corporation-TSP, will tackle the most current industry issues and trends, including sales manager training, planning for future growth and maintaining control of distribution in uncertain times. This year’s guest speaker is author and business consultant Dirk Beveridge. Beveridge will speak about his new book, “Innovate!” and inspire distributors to drive mediocrity from their business, change the rules, and break free from the status quo.
The DEC is open to PBA members and non-members. Anyone interested in attending must register prior to purchasing tickets. For additional information, including ticket prices, itinerary and hotel info, visit the DEC section of PBA’s website, probeauty.org/dec2015.
In other news, PBA received the Public Affairs Council’s (PAC) 2015 Grassroots Innovation Award for Social Media Innovation for the “I Am Licensed” campaign. PBA was honored for its unique approach to engaging, empowering and activating its grassroots advocates. Licensed cosmetologists, hairstylists, barbers, estheticians and nail technicians make up a large portion of PBA’s membership, and these professionals have not traditionally been politically engaged. In response to threats of deregulation within the professional beauty industry, PBA created a visual grassroots plan to appeal to its unique audience. At the cornerstone of the campaign was the “probeautyiam” Instagram account and the #IAMLICENSED hashtag.
This year’s conference, hosted by Neill Corporation-TSP, will tackle the most current industry issues and trends, including sales manager training, planning for future growth and maintaining control of distribution in uncertain times. This year’s guest speaker is author and business consultant Dirk Beveridge. Beveridge will speak about his new book, “Innovate!” and inspire distributors to drive mediocrity from their business, change the rules, and break free from the status quo.
The DEC is open to PBA members and non-members. Anyone interested in attending must register prior to purchasing tickets. For additional information, including ticket prices, itinerary and hotel info, visit the DEC section of PBA’s website, probeauty.org/dec2015.
In other news, PBA received the Public Affairs Council’s (PAC) 2015 Grassroots Innovation Award for Social Media Innovation for the “I Am Licensed” campaign. PBA was honored for its unique approach to engaging, empowering and activating its grassroots advocates. Licensed cosmetologists, hairstylists, barbers, estheticians and nail technicians make up a large portion of PBA’s membership, and these professionals have not traditionally been politically engaged. In response to threats of deregulation within the professional beauty industry, PBA created a visual grassroots plan to appeal to its unique audience. At the cornerstone of the campaign was the “probeautyiam” Instagram account and the #IAMLICENSED hashtag.