05.01.15
Dove has unveiled its Choose Beautiful campaign with a new film shot in five countries across the globe. The goal is to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.
In addition, the Unilever brand will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together extraordinary women leaders and advocates to lead unparalleled discussions about emerging women’s issues.
“Women in the World is about real women being real role models and so is Dove in its innovative campaigns,” said Tina Brown, founder and CEO of Women in the World. “We are delighted to be joining forces with them to help women and girls redefine the notion of beauty as an attribute of confidence, character and how you live your life.”
In addition, the Unilever brand will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together extraordinary women leaders and advocates to lead unparalleled discussions about emerging women’s issues.
“Women in the World is about real women being real role models and so is Dove in its innovative campaigns,” said Tina Brown, founder and CEO of Women in the World. “We are delighted to be joining forces with them to help women and girls redefine the notion of beauty as an attribute of confidence, character and how you live your life.”