05.01.15
According to Ace Metrix, the top scoring ads of the first quarter of 2015 included Dove, which was one of five brands to win “Ad of the Quarter” title from the company. Dove outperformed its competitive set by at least 20%, a significant score above average, according to Ace Metrix.
Here’s are the top ads in the personal care arena for the first quarter of 2015: Personal Care—Cosmetics: Almay’s Carrie Underwood: The Spirit of America; Personal Care—Hair: Herbal Essences Rejuvenate Every Hair; Personal Care—Skin: Dove’s One Positive Tweet to Start a Trend.
The Ace Score is a measure of ad creative effectiveness based on viewer reaction to national TV ads, providing the advertising industry an unbiased resource to measure creative impact, according to Ace Metrix.
Dove’s Oscar-debuting ad “One Positive Tweet to Start a Trend” for its #SpeakBeautiful campaign and its partnership with Twitter achieved an Ace Score of 652, 26.3% above norm. High likeability scores drove the empowering ad about the domino effect of negativity in beauty and body image speech, according to Ace Metrix.
Here’s are the top ads in the personal care arena for the first quarter of 2015: Personal Care—Cosmetics: Almay’s Carrie Underwood: The Spirit of America; Personal Care—Hair: Herbal Essences Rejuvenate Every Hair; Personal Care—Skin: Dove’s One Positive Tweet to Start a Trend.
The Ace Score is a measure of ad creative effectiveness based on viewer reaction to national TV ads, providing the advertising industry an unbiased resource to measure creative impact, according to Ace Metrix.
Dove’s Oscar-debuting ad “One Positive Tweet to Start a Trend” for its #SpeakBeautiful campaign and its partnership with Twitter achieved an Ace Score of 652, 26.3% above norm. High likeability scores drove the empowering ad about the domino effect of negativity in beauty and body image speech, according to Ace Metrix.