06.01.15
Bliss says it is evolving into a “well-being lifestyle brand.” The company’s plan consists of a massive brand expansion, launching more than 300 new products that span across multiple categories including tools, color cosmetics and nails as well as apparel, candles, home fragrance and more beginning in September.
“We’ve seen two consistently growing, converging global trends of well-being and happiness,” said Bliss president Mike Indursky. “Bliss has always been a solution center for consumers looking to enhance their well-being, so the time was right to expand into these categories. Our goal has always been, and continues to be, to make our guests look and feel beautiful, healthy, and happy. Through our expansion, we plan to be the go-to brand for consumers looking to improve their overall well-being.”
The entire lifestyle collection—which will range from $15 candles to $185 high-performance skin care tools—will be available at Bliss spas nationwide, Bliss airport stores, soon-to-be revamped blissworld.com, and Kohl’s Department Stores and Kohls.com.
“People are looking for a lifestyle of bliss—one centered on well-being and happiness, so the time was right for Bliss to evolve into a lifestyle brand,” said Indursky. “The key is making sure this lifestyle message is integrated across all parts of the mix, in all channels of communication, and in all touch points for consumers in need of improving their well-being.”
“We’ve seen two consistently growing, converging global trends of well-being and happiness,” said Bliss president Mike Indursky. “Bliss has always been a solution center for consumers looking to enhance their well-being, so the time was right to expand into these categories. Our goal has always been, and continues to be, to make our guests look and feel beautiful, healthy, and happy. Through our expansion, we plan to be the go-to brand for consumers looking to improve their overall well-being.”
The entire lifestyle collection—which will range from $15 candles to $185 high-performance skin care tools—will be available at Bliss spas nationwide, Bliss airport stores, soon-to-be revamped blissworld.com, and Kohl’s Department Stores and Kohls.com.
“People are looking for a lifestyle of bliss—one centered on well-being and happiness, so the time was right for Bliss to evolve into a lifestyle brand,” said Indursky. “The key is making sure this lifestyle message is integrated across all parts of the mix, in all channels of communication, and in all touch points for consumers in need of improving their well-being.”