07.01.15
Mallygirl, LLC has been sold to Beauty Visions LLC, effectuated through a Chapter 11 Section 363 process, and was approved by the Bankruptcy Court in the District of Maryland.
Mallygirl is an international cosmetics brand founded in 2005 by Mally Roncal, a long-time celebrity makeup artist. Annual sales topped $30 million in 2014, on the back of its valuable relationships with QVC and Ulta Beauty stores. Distribution of Mallygirl products is handled at a warehouse in White Marsh, MD.
In addition to retail distribution, the company also has a direct-to-consumer presence through its own e-commerce site, MallyBeauty.com, as well as other beauty e-retailers.
According to chief restructuring officer Michael Lang, the acquisition by Beauty Visions will allow the company to emerge from bankruptcy properly capitalized and well positioned to continue serving customers and working with our vendors. The support from both groups has been phenomenal and we are excited for this new chapter.”
Mallygirl is an international cosmetics brand founded in 2005 by Mally Roncal, a long-time celebrity makeup artist. Annual sales topped $30 million in 2014, on the back of its valuable relationships with QVC and Ulta Beauty stores. Distribution of Mallygirl products is handled at a warehouse in White Marsh, MD.
In addition to retail distribution, the company also has a direct-to-consumer presence through its own e-commerce site, MallyBeauty.com, as well as other beauty e-retailers.
According to chief restructuring officer Michael Lang, the acquisition by Beauty Visions will allow the company to emerge from bankruptcy properly capitalized and well positioned to continue serving customers and working with our vendors. The support from both groups has been phenomenal and we are excited for this new chapter.”