08.03.15
Elizabeth Arden: hired JuE Wong as president, Elizabeth Arden Brand, effective Aug. 3, 2015. A seasoned professional within the beauty industry, Wong was previously CEO of StriVectin and Astral Brands and also held several leadership positions for brands including N.V. Perricone M.D., Cosmeceuticals and Murad. Wong was a keynote speaker at Happi’s 2014 Anti-Aging Conference & Tabletop Exhibition last year.
Along with significant industry experience, Wong has strong international expertise in developing new markets, particularly in Asia; opening new distribution channels; and leveraging strong retail relationships around the world. This knowledge and experience in key global beauty markets will be instrumental as the Elizabeth Arden brand looks to accelerate its growth internationally, the company said.
As the flagship Elizabeth Arden brand enters the next phase of its multi-year repositioning, the company will leverage Wong’s experience to attract new consumers, grow market share and enhance brand equity. The repositioning efforts will be supported by a robust pipeline of product innovation, increased digital capabilities, and multi-channel international expansion.
Along with significant industry experience, Wong has strong international expertise in developing new markets, particularly in Asia; opening new distribution channels; and leveraging strong retail relationships around the world. This knowledge and experience in key global beauty markets will be instrumental as the Elizabeth Arden brand looks to accelerate its growth internationally, the company said.
As the flagship Elizabeth Arden brand enters the next phase of its multi-year repositioning, the company will leverage Wong’s experience to attract new consumers, grow market share and enhance brand equity. The repositioning efforts will be supported by a robust pipeline of product innovation, increased digital capabilities, and multi-channel international expansion.