09.01.15
Kao USA Inc.’s Jergens Skincare brand has launched the “You’re More Than Just A Pretty Face” integrated campaign, the first Jergens master brand campaign. The new campaign leverages a key consumer insight: women tend to spend the majority of their beauty time on their hair and face, but don’t pay as much attention to the other 90% of their body. To that end, the campaign reminds women that Jergens lotions are more than just moisturizers and highlights Jergens Wet Skin Moisturizer.
Jergens Skincare has selected actress and comedian Leslie Mann as a brand ambassador for the campaign.
“The Jergens brand is rooted in creating innovative, visible skin enhancements that no other brand is able to offer,” said Karen Frank, vice president of US mass and global skincare marketing for Kao USA Inc. “We believe that your whole body is beautiful—and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just A Pretty Face’ campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism, while also reminding them to make the most of their biggest natural beauty asset, their skin—without taking ourselves too seriously.”
The campaign includes television, print, digital and social elements in the US and Canada. TV spots hit airwaves on Aug. 24.
Jergens Skincare has selected actress and comedian Leslie Mann as a brand ambassador for the campaign.
“The Jergens brand is rooted in creating innovative, visible skin enhancements that no other brand is able to offer,” said Karen Frank, vice president of US mass and global skincare marketing for Kao USA Inc. “We believe that your whole body is beautiful—and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just A Pretty Face’ campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism, while also reminding them to make the most of their biggest natural beauty asset, their skin—without taking ourselves too seriously.”
The campaign includes television, print, digital and social elements in the US and Canada. TV spots hit airwaves on Aug. 24.