09.01.15
CANADA: Sephora has opened a new distribution center in Ontario and rolled out a newly optimized Canadian website. The infrastructure enhancements were designed to provide myriad benefits, including enhanced and expedited shipping standards, elimination of duty fees and mobile check out on the mobile web and Sephora to Go app, to ensure a best-in-class shopping experience, according to the beauty retailer, which is part of LVMH.
In 2012, Sephora expanded its online beauty presence in Canada by launching sephora.ca. Next month, Canadian clients who shop using the mobile web or Sephora to Go app will have full functionality including the new shipping features and check out from their smart phones.
Sephora’s distribution center in Ontario, the first in the country, is 26,012 square meters.
“Since Sephora debuted in Canada 11 years ago, we have been relentless on improving our client experience, both in -store and online,” said Philippe Pinatel, SVP and GM of Sephora Canada. “Our goal in opening our Canadian distribution center this year was wholly focused on giving our Canadian client an added level of benefit while shopping with us; we wanted to eliminate duties, get products to her faster, and ensure that we are offering her the most resourceful and informative way to shop. By enhancing our mobile web and our checkout perks, we’ve ensured she’s able to maximize her beauty dollars,” said Pinatel.
In 2012, Sephora expanded its online beauty presence in Canada by launching sephora.ca. Next month, Canadian clients who shop using the mobile web or Sephora to Go app will have full functionality including the new shipping features and check out from their smart phones.
Sephora’s distribution center in Ontario, the first in the country, is 26,012 square meters.
“Since Sephora debuted in Canada 11 years ago, we have been relentless on improving our client experience, both in -store and online,” said Philippe Pinatel, SVP and GM of Sephora Canada. “Our goal in opening our Canadian distribution center this year was wholly focused on giving our Canadian client an added level of benefit while shopping with us; we wanted to eliminate duties, get products to her faster, and ensure that we are offering her the most resourceful and informative way to shop. By enhancing our mobile web and our checkout perks, we’ve ensured she’s able to maximize her beauty dollars,” said Pinatel.