10.01.15
Vitamins company NBTY, Inc. has entered into an agreement to acquire Dr. Organic, a naturally inspired skin care line in the UK. The deal, subject to customary closing conditions, is expected to be completed later this year.
The Dr. Organic brand, which was first sold exclusively at NBTY’s Holland & Barrett retail chain in the UK, experienced rapid success and was brought to the US in 2013 under the Organic Doctor name. In the US, Organic Doctor is sold exclusively through NBTY’s Vitamin World retail division, where the brand has been equally well-received by consumers.
NBTY says the beauty and personal care industry is a multi-billion dollar market and represents “a natural extension.”
“Founded in 2008, Dr. Organic products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing. The Dr. Organic product portfolio includes Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel.
NBTY’s portfolio includes Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Balance Bar and MET-Rx among others.
The Dr. Organic brand, which was first sold exclusively at NBTY’s Holland & Barrett retail chain in the UK, experienced rapid success and was brought to the US in 2013 under the Organic Doctor name. In the US, Organic Doctor is sold exclusively through NBTY’s Vitamin World retail division, where the brand has been equally well-received by consumers.
NBTY says the beauty and personal care industry is a multi-billion dollar market and represents “a natural extension.”
“Founded in 2008, Dr. Organic products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing. The Dr. Organic product portfolio includes Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel.
NBTY’s portfolio includes Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Balance Bar and MET-Rx among others.