10.01.15
Unilever’s TreSemmé joined forces with Amazon to make the top hair looks from New York Fashion Week shoppable in real-time. Customers were able to shop the products from each look on Amazon.com and the TRESemmé 24/7 Runway Studio.
Backstage at NYFW, TreSemmé partnered with stylists Orlando Pita and Jeanie Syfu to create fashion-forward looks for some of the week’s most celebrated designers including Diane von Furstenberg, Carolina Herrera, Hervé Léger, BCBG, Rebecca Minkoff, Marissa Webb, Rachel Zoe and Banana Republic, streaming the shows and real-time how-to’s via the TRESemmé 24/7 Runway Studio site to put styling fans at the heart of the action.
As the official hair care sponsor of NYFW: The Shows, TreSemmé had distinct spaces, the TRESemmé 24/7 Runway Studio, located at 343 West 14th Street between 8th and 9th avenue, and two custom-built TRESemmé Salons located in official NYFW: The Shows venues, Skylight at Moynihan and HQ, according to the hair care brand.
Backstage at NYFW, TreSemmé partnered with stylists Orlando Pita and Jeanie Syfu to create fashion-forward looks for some of the week’s most celebrated designers including Diane von Furstenberg, Carolina Herrera, Hervé Léger, BCBG, Rebecca Minkoff, Marissa Webb, Rachel Zoe and Banana Republic, streaming the shows and real-time how-to’s via the TRESemmé 24/7 Runway Studio site to put styling fans at the heart of the action.
As the official hair care sponsor of NYFW: The Shows, TreSemmé had distinct spaces, the TRESemmé 24/7 Runway Studio, located at 343 West 14th Street between 8th and 9th avenue, and two custom-built TRESemmé Salons located in official NYFW: The Shows venues, Skylight at Moynihan and HQ, according to the hair care brand.