11.02.15
SOUTH AFRICA: Croda has officially opened its new Center of Excellence for Africa. Located in Parkhaven, Boksburg, east of Johannesburg, the new center is the latest example of Croda’s commitment to innovation, coupling efficacy testing and applications expertise to support customer’s innovation needs. Company executives, esteemed local dignitaries, industry organization representatives, valued customers and employees were on hand to mark the official opening.
South Africa was an obvious candidate for further investment, according to Croda. Anticipated rising disposable incomes and the demand for more sophisticated and solution-oriented products are expected to support continued growth. Nowadays, a beauty product must prove its efficacy beyond its label claim. As such, local manufacturers are aware of the need to conduct product efficacy testing to substantiate the claims attached to their product offerings, said the firm.
Croda South Africa’s Centre of Excellence has both an efficacy laboratory and a formulation laboratory to help customers meet these requirements. The personal care technical team in Parkhaven will support product claims for both the skin care and hair care markets. These studies will involve local consumers in panel testing so that the data generated is highly relevant and valuable to local customers and brands.
The lab consists of a hair salon and a temperature controlled skin and hair testing laboratory. The hair facility is designed to test hair product efficacy on global hair types but will focus predominantly on black ethnic hair. The team will look to support the hair care formulator to select ingredients that meet challenging briefs from mild relaxer solutions to scalp wellness deep treatments.
For skin care, the local team has expertise in both formulation and claims substantiation. Testing protocols are conducted using state-of-the-art equipment to generate consumer-appealing claims such as moisturization, oil control, skin barrier function repair, shine reduction, radiance, elasticity, skin lightening and firming.
South Africa was an obvious candidate for further investment, according to Croda. Anticipated rising disposable incomes and the demand for more sophisticated and solution-oriented products are expected to support continued growth. Nowadays, a beauty product must prove its efficacy beyond its label claim. As such, local manufacturers are aware of the need to conduct product efficacy testing to substantiate the claims attached to their product offerings, said the firm.
Croda South Africa’s Centre of Excellence has both an efficacy laboratory and a formulation laboratory to help customers meet these requirements. The personal care technical team in Parkhaven will support product claims for both the skin care and hair care markets. These studies will involve local consumers in panel testing so that the data generated is highly relevant and valuable to local customers and brands.
The lab consists of a hair salon and a temperature controlled skin and hair testing laboratory. The hair facility is designed to test hair product efficacy on global hair types but will focus predominantly on black ethnic hair. The team will look to support the hair care formulator to select ingredients that meet challenging briefs from mild relaxer solutions to scalp wellness deep treatments.
For skin care, the local team has expertise in both formulation and claims substantiation. Testing protocols are conducted using state-of-the-art equipment to generate consumer-appealing claims such as moisturization, oil control, skin barrier function repair, shine reduction, radiance, elasticity, skin lightening and firming.