07.01.16
Neutrogena is kicking off its 2016 Choose Skin Health Campaign with a video featuring brand ambassador Kristen Bell asking moms to “get real” with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.
The Neutrogena Choose Skin Health Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
Bell’s “The Talk” video acknowledging the challenges moms face tackling serious topics with their children is frank and funny. It is one component of the #mimicmommy conversation Neutrogena hopes to spark with families nationwide. Research shows that when parents model a positive habit such as daily sunscreen application for children at an early age, that behavior becomes a life-long healthy habit.
“At Neutrogena, we are driven by the dream of reducing the risk of skin cancer to the smallest number possible—zero,” said Suzy DePrizio, Johnson & Johnson Consumer Inc. group brand director, Neutrogena Suncare. “We are rallying moms to not just apply sunscreen to their kids, but to have their kids watch their moms apply it to themselves—and go on to #mimicmommy throughout their lives.”
The Neutrogena Choose Skin Health Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
Bell’s “The Talk” video acknowledging the challenges moms face tackling serious topics with their children is frank and funny. It is one component of the #mimicmommy conversation Neutrogena hopes to spark with families nationwide. Research shows that when parents model a positive habit such as daily sunscreen application for children at an early age, that behavior becomes a life-long healthy habit.
“At Neutrogena, we are driven by the dream of reducing the risk of skin cancer to the smallest number possible—zero,” said Suzy DePrizio, Johnson & Johnson Consumer Inc. group brand director, Neutrogena Suncare. “We are rallying moms to not just apply sunscreen to their kids, but to have their kids watch their moms apply it to themselves—and go on to #mimicmommy throughout their lives.”