08.01.16
Armaly Brands, the Walled Lake, MI owner of Brillo, has acquired the Cameo, Snobol and Parsons brands and assets from Church & Dwight Co., Inc. Terms of the acquisition were not disclosed.
Cameo Copper, Brass & Porcelain Cleaner, Cameo Aluminum & Stainless Steel Cleaner, Snobol Toilet Bowl Cleaner, and the original Parsons’ ammonia are household names that date back to the 1950s.
Armaly plans to invest in marketing and expand North American and global distribution for the three brands.
“These are top of the line consumer brands that will expand our family of traditional and highly functional cleaning products—a category where we’ve been focused for 108 years,” said John Armaly, president and CEO of Armaly Brands. “Similar to the success we’ve had introducing Brillo to a new generation of consumers, we’re excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world.”
Armaly acquired Brillo from Church & Dwight Co., Inc. in 2010.
Cameo Copper, Brass & Porcelain Cleaner, Cameo Aluminum & Stainless Steel Cleaner, Snobol Toilet Bowl Cleaner, and the original Parsons’ ammonia are household names that date back to the 1950s.
Armaly plans to invest in marketing and expand North American and global distribution for the three brands.
“These are top of the line consumer brands that will expand our family of traditional and highly functional cleaning products—a category where we’ve been focused for 108 years,” said John Armaly, president and CEO of Armaly Brands. “Similar to the success we’ve had introducing Brillo to a new generation of consumers, we’re excited to increase access to these products through our retail partners and introduce these trusted brands to new households around the world.”
Armaly acquired Brillo from Church & Dwight Co., Inc. in 2010.