08.01.16
L2, a member-based business intelligence firm focused on digital performance, has crunched the numbers on home care brands. According to L2, home care brands have an unparalleled opportunity in the online world. However, only a handful has raised the bar on innovation. In fact, L2’s Digital IQ Index: Home Care reveals that most brands are clustered in the average-gifted and feeble classes, which the group contends shows that many home care companies have not yet awoken to the need for digital investments.
According to L2, Tide is the only “Genius” brand in the study, with a digital IQ score of 144. The P&G brand “remains at the top of the Index in laundry searches across e-tailers.
Additionally, the brand’s Facebook video ads demonstrate that Tide is adapting to the social platform’s evolving advertising model, and the refreshed brand site facilitates purchase with solution-specific filters,” noted L2.
How did others fare? Clorox came in with a 133 and Lysol was 121, according to L2.
According to L2, Tide is the only “Genius” brand in the study, with a digital IQ score of 144. The P&G brand “remains at the top of the Index in laundry searches across e-tailers.
Additionally, the brand’s Facebook video ads demonstrate that Tide is adapting to the social platform’s evolving advertising model, and the refreshed brand site facilitates purchase with solution-specific filters,” noted L2.
How did others fare? Clorox came in with a 133 and Lysol was 121, according to L2.