08.01.16
Moberg Pharma AB has signed an agreement to acquire three properties from Prestige Brands, Inc., including New Skin, a liquid bandage brand. The $40 million deal also includes Prestige’s Fiber Choice and PediaCare OTC remedies. In the 12 months ended March 31, 2016, the net sales of these brands was approximately $24.4 million, according to Moberg.
According to Moberg, New Skin is the “main profitability contributor” in the acquired portfolio and is well aligned with its strategic focus on topical dermatology. New Skin is the No. 1 OTC liquid bandage brand in the US. The product is an antiseptic that kills germs and dries rapidly to form a clear protective cover.
The acquired brands will be sold through Moberg’s current OTC channel in the US, primarily in chain drugstores, such as CVS, Walgreens and Rite Aid and in mass retailers, such as Walmart and Target.
According to Moberg, New Skin is the “main profitability contributor” in the acquired portfolio and is well aligned with its strategic focus on topical dermatology. New Skin is the No. 1 OTC liquid bandage brand in the US. The product is an antiseptic that kills germs and dries rapidly to form a clear protective cover.
The acquired brands will be sold through Moberg’s current OTC channel in the US, primarily in chain drugstores, such as CVS, Walgreens and Rite Aid and in mass retailers, such as Walmart and Target.