10.03.16
A class action lawsuit has been filed in federal district court in New York against KAS Direct LLC, alleging that the company uses deceptive marketing and business practices to promote its Babyganics line of infant-oriented health, hygiene, and personal care and household cleaning products.
The plaintiffs, consumers from New York and California, are being represented by law firm Halunen Law.
The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and their desire for “organic products.” Further, it alleges that the Babyganics name violates various consumer protection statutes in California and New York, and by extension throughout the US, since Babyganics products are marketed through various retail channels on a national basis.
The lawsuit seeks damages in excess of $5 million and to require the company to cease portraying itself as an organic company making organically based products.
The plaintiffs, consumers from New York and California, are being represented by law firm Halunen Law.
The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and their desire for “organic products.” Further, it alleges that the Babyganics name violates various consumer protection statutes in California and New York, and by extension throughout the US, since Babyganics products are marketed through various retail channels on a national basis.
The lawsuit seeks damages in excess of $5 million and to require the company to cease portraying itself as an organic company making organically based products.