10.03.16
Singer Michael Bublé’s fragrance for women, By Invitation, sold out on HSN with more than 21,000 units claimed in less than 24 hours.
“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise! Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP Beauty Merchandising, HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”
“While we’re beyond pleased with Michael’s visit, his success on-air was no surprise! Michael’s loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,” said Alicia Valencia, SVP Beauty Merchandising, HSN. “We’re thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.”