10.03.16
Denver Broncos linebacker Von Miller has been named the face of Old Spice’s 2016 NFL campaign featuring the brand’s Hardest Working Collection.
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” said Janine Miletic, Old Spice brand director at Procter & Gamble. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”
Procter & Gamble’s Old Spice is the “Official Deodorant and Body Wash” of the NFL.
“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” said Janine Miletic, Old Spice brand director at Procter & Gamble. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”
Procter & Gamble’s Old Spice is the “Official Deodorant and Body Wash” of the NFL.