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May the Floss Be with You

January 6, 2017

Oral care brand Firefly is running the Star Wars Rebel Smiles Sweepstakes, which will award a family trip for four to Houston to visit to Space Center Houston. The sweepstakes celebrates the new film and the newly launched Firefly Star Wars Rey Lightsaber Toothbrush, a great addition to the brand’s wide lineup of Star Wars oral care products. 

“We’re constantly impressed by the excitement of Star Wars fans, which is why we are thrilled to introduce a fun sweepstakes that ties into the new movie, which also shows off the newest addition to our innovative Star Wars oral care products: the Rey Lightsaber Toothbrush,” said Geoff Carroll, chief marketing officer, Dr. Fresh, which owns the brand. “We’re also adding more fun to our Facebook page with interactive posts—fans can ‘join’ a mission to break into an Empire base and ‘steal’ top secret Firefly plans for a not-yet-announced product that’ll bring more good clean fun to kids brushing.”

Firefly has an expansive lineup of Star Wars products including five Lightsaber toothbrushes in Darth Vader, Kylo Ren, Obi Wan Kenobi, Yoda and Rey. Additionally, the Ready Go Toothbrush, which it contends is the number one selling kids light-up toothbrush, is also available in various Star Wars characters.

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