01.06.17
FRANCE: A high-speed train could derail Chanel’s fragrance activities in Grasse. The luxury beauty company said it may need to leave its perfume site in France if state-owned SNCF reroutes a high-speed train line through the area near Cote d’Azure, which is where Chanel farms flowers that are “indispensable” for the creation of its luxury perfumes like Chanel No. 5.
According to Chanel, “the construction of a viaduct and the regular passage of high-speed trains over these fields of flowers” would force the company “to cease supporting its artisanal activities in the region.”
Chanel contends it takes approximately 1,000 jasmine flowers to make a 30ml bottle of its No 5 perfume.
Part of Chanel’s perfume production has been located in the region for decades and the town near the Cote d’Azure is often considered the world capital of perfume.
SNCF says it wants to alleviate congestion between Marseilles to Nice with improvements that will cut an entire hour off the trip between the two towns.
According to Chanel, “the construction of a viaduct and the regular passage of high-speed trains over these fields of flowers” would force the company “to cease supporting its artisanal activities in the region.”
Chanel contends it takes approximately 1,000 jasmine flowers to make a 30ml bottle of its No 5 perfume.
Part of Chanel’s perfume production has been located in the region for decades and the town near the Cote d’Azure is often considered the world capital of perfume.
SNCF says it wants to alleviate congestion between Marseilles to Nice with improvements that will cut an entire hour off the trip between the two towns.