02.01.17
Rationale appointed Shamini Rajar- ethnam as its new CEO. Since the brand’s inception 25 years ago, Rationale has provided Australia’s dermatologists and plastic surgeons with premium scientific skin care solutions. Rajarethnam has been a powerful and highly influential member of the Rationale team for five years, according to the company.
From her initial appointment as digital strategist, Rajarethnam’s leadership and management skills were apparent. In 2015, she was promoted to general manager after achieving several critical milestones, chiefly the development and rollout of Rationale’s innovative and much-admired agency business model and flagship retail clinics in major capital cities. With a career spanning media and fashion in Singapore and Australia, Rajarethnam has led marketing and digital departments for media startups as well as Australian fashion before joining Rationale in 2011. Her areas of special interest are talent development and strategic operations.
From her initial appointment as digital strategist, Rajarethnam’s leadership and management skills were apparent. In 2015, she was promoted to general manager after achieving several critical milestones, chiefly the development and rollout of Rationale’s innovative and much-admired agency business model and flagship retail clinics in major capital cities. With a career spanning media and fashion in Singapore and Australia, Rajarethnam has led marketing and digital departments for media startups as well as Australian fashion before joining Rationale in 2011. Her areas of special interest are talent development and strategic operations.