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P&G, RB and Henkel Win Product of the Year

February 27, 2017

Products from well-known consumer brands such as P&G, RB, Henkel and others have earned 2017 Product of the Year status in the world’s largest consumer-voted award for product innovation. A national representative survey of 40,000 consumers conducted by Kantar TNS, a global leader in consumer research, helps determine the Product of the Year winners each year so that Americans can best identify the top new products.


“Competition is fierce among consumer brands, with thousands of new products introduced to the market each year,” said Mike Nolan, CEO, Product of the Year USA. “This year’s winners will have a true advantage over competitors as they are able to utilize the distinctive red Product of the Year logo on packaging and in brand advertising to show shoppers that 40,000 consumers recommend their product against the competition.”


Here are winners in home care, personal care and beauty:

Carmex Comfort Care Lip Balm (lip care)
• Schwarzkopf Keratin Color (Hair treatment)
• Sensodyne True White (oral care)
Lysol Disinfecting Wipes (home care)
• Lysol Power & Fresh 6 Automatic Toilet Bowl Cleaner (bathroom cleaner)
Tide Purclean (liquid laundry)
• Tide Pods Plus Febreze Odor Defense (laundry pacs)
Snuggle Plus SuperFresh Dryer Sheets (fabric conditioner)
• Downy Fresh Protect with Febreze Odor Defense (laundry booster)
• Air Wick Bloom Scented Oil Warmer (air care)
• Amopé GelActiv Insoles & Inserts (foot care)
Kleenex Facial Cleansing, Exfoliating Cushions (skin care)
• SweetSpot Labs Washes & Wipes (feminine care).


More info: productoftheyearusa.com, www.tnsglobal.com