07.03.17
Heading into the peak travel season, sales of travel-size makeup products rose 47% or almost $14 million in the first quarter, according to NPD Group’s recent data on the performance of prestige beauty in the US. All told, sales of US prestige beauty products hit $4.0 billion, a 4% increase from Q1 2016.
“The consumer desire for products that work with them, simplifying their routines and offering instant gratification in both appearance and experience, is the force pushing some of the biggest trends in the beauty industry. Whether they need a quick hair or makeup fix after the gym, on an airplane, or are looking to create a warm, sensory experience in their home, consumers have made clear their need for immediacy without sacrificing comfort or quality,” said Karen Grant, global beauty industry analyst, The NPD Group.
“The consumer desire for products that work with them, simplifying their routines and offering instant gratification in both appearance and experience, is the force pushing some of the biggest trends in the beauty industry. Whether they need a quick hair or makeup fix after the gym, on an airplane, or are looking to create a warm, sensory experience in their home, consumers have made clear their need for immediacy without sacrificing comfort or quality,” said Karen Grant, global beauty industry analyst, The NPD Group.