08.01.17
Walker & Company, the firm behind Bevel, is moving into women’s hair care with the introduction of Form, a prestige collection.
The company is prescribing personalized regimens for customers through an online survey. Users are asked to fill out a short questionnaire to match their hair with a regimen that specifically addresses their individual needs. Each person gets a customized product combination and usage instructions for a personal hair care experience. Users can also participate in a beta-test of the Form Hair Microscope Analysis Process (FORM Hair M.A.P.) by sending in a hair sample that is scanned and analyzed.
The line has already been picked up by Sephora.com and will be available in Sephora stores across the US starting this Fall.
The company is prescribing personalized regimens for customers through an online survey. Users are asked to fill out a short questionnaire to match their hair with a regimen that specifically addresses their individual needs. Each person gets a customized product combination and usage instructions for a personal hair care experience. Users can also participate in a beta-test of the Form Hair Microscope Analysis Process (FORM Hair M.A.P.) by sending in a hair sample that is scanned and analyzed.
The line has already been picked up by Sephora.com and will be available in Sephora stores across the US starting this Fall.