10.02.17
Inspired by the Festival of Flowers, the Japanese Street Festival and the Takayama Spring Festival, Givaudan Active Beauty is highlighting the fragrance of Asian flowers during In-Cosmetics Korea in Seoul. Givaudan’s experts have created three new multisensorial concepts—small 3D flowers made of cellulose (Uniflowers) have been infused with Givaudan’s exclusive floral fragrances and formulated in clear cosmetic textures: Ibuki with green flowers, Pleasure with yellow flowers and Jasmine Green Tea with white flowers.
The flowers disappear on your skin, the soft perfume is released and the resulting texture helps beautify the skin through an entirely personalized concept, said the company.
In other news, Givaudan Active Beauty highlighted seven K-beauty related concepts including powerful active cosmetic ingredients to inspire the creation of new products. They included #InnovatetoLead #ExperiencetoSeduce, #MakeUpRevolution, #BeZen, #Hydrate& Refresh, #MensGrooming and #ColorImpression.
Fabrice Lefèvre, marketing and innovation director, said, “The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s make-up innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analyzed their key success factors and combined them in seven themes to inspire our customers.”
More info: www.givaudan.com/fragrances/active-beauty
The flowers disappear on your skin, the soft perfume is released and the resulting texture helps beautify the skin through an entirely personalized concept, said the company.
In other news, Givaudan Active Beauty highlighted seven K-beauty related concepts including powerful active cosmetic ingredients to inspire the creation of new products. They included #InnovatetoLead #ExperiencetoSeduce, #MakeUpRevolution, #BeZen, #Hydrate& Refresh, #MensGrooming and #ColorImpression.
Fabrice Lefèvre, marketing and innovation director, said, “The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s make-up innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analyzed their key success factors and combined them in seven themes to inspire our customers.”
More info: www.givaudan.com/fragrances/active-beauty