10.02.17
NYX Professional Makeup has launched a social media contest called Luv Out Loud, which gives fans the chance to win a $10,000 donation to their favorite charity.
The social media contest supports the launch of the new Luv Out Loud lipstick line. The line was created to support the brand’s mantra of inclusivity, acceptance and artistry for all. The lipstick shade names represent powerful attributes: Confident, Brave, Fearless, Passionate, Extraordinary and Brilliant. To enter the contest, fans are encouraged to upload a one-minute video to Instagram in which they share how they “luv” out loud, the charity they would like to support, and why they should win.
The contest, which kicked off with a video shown at the 6th Annual FACE Awards, stars influencer Angel Merino (@Mac_Daddyy) sharing how he “luvs” out loud. Additionally, NYX Professional Makeup will make a donation to The Trevor Project on behalf of Merino.
The social media contest supports the launch of the new Luv Out Loud lipstick line. The line was created to support the brand’s mantra of inclusivity, acceptance and artistry for all. The lipstick shade names represent powerful attributes: Confident, Brave, Fearless, Passionate, Extraordinary and Brilliant. To enter the contest, fans are encouraged to upload a one-minute video to Instagram in which they share how they “luv” out loud, the charity they would like to support, and why they should win.
The contest, which kicked off with a video shown at the 6th Annual FACE Awards, stars influencer Angel Merino (@Mac_Daddyy) sharing how he “luvs” out loud. Additionally, NYX Professional Makeup will make a donation to The Trevor Project on behalf of Merino.