10.02.17
Almay has inked an accord with Rashida Jones; the actress, screenwriter and producer is now serving in the newly created role of “Almay Insider.” The announcement came shortly after the brand revealed its “Reveal the True You” campaign. Jones will star in a series of digital videos—of which she took the lead in writing the content.
“I feel honored that Almay trusted me to help bring their ‘Reveal the True You’ campaign to life,” said Jones. “The message of this campaign is something so simple, yet not often said: You are beautiful just the way you are. There is so much pressure to portray an idyllic life, especially through social media, and honestly, does anyone really have the picture-perfect Matcha Latte every day? It was this thought that sparked the idea of showing what my life as an influencer would really be like, behind the curtain, imperfectly perfect. I am very excited to share my experience as an Almay Mega Influencer with the brand’s fans and followers.”
“I feel honored that Almay trusted me to help bring their ‘Reveal the True You’ campaign to life,” said Jones. “The message of this campaign is something so simple, yet not often said: You are beautiful just the way you are. There is so much pressure to portray an idyllic life, especially through social media, and honestly, does anyone really have the picture-perfect Matcha Latte every day? It was this thought that sparked the idea of showing what my life as an influencer would really be like, behind the curtain, imperfectly perfect. I am very excited to share my experience as an Almay Mega Influencer with the brand’s fans and followers.”