01.04.18
Dollar Shave Club (DSC) has announced a partnership with NASCAR Xfinity series driver Matt Tifft for the #DSC500, an initiative that will turn his #19 Toyota Camry into a sponsorship opportunity for 500 small businesses across the country. The first 500 eligible businesses to have an eligible logo submitted will have their logos displayed on Tifft’s car at a race in early 2018.
The campaign originated when Tifft was inspired to give back to the National Brain Tumor Society after being diagnosed with and eventually making a full recovery from a brain tumor last year. A DSC member himself, Tifft first approached the brand seeking a sponsor. DSC wanted to pass along the rare opportunity to its millions of members and small business owners to share their companies with millions of brand-loyal NASCAR fans.
To celebrate Tifft’s victory over his brain tumor, DSC will also be making a donation in his honor to the National Brain Tumor Society.
“At DSC, we’re always looking for ways to support our members and their passions. When we learned about Matt’s story we were compelled to help him support not only the National Brain Tumor Society but also the small businesses across the country that typically wouldn’t have the chance or budget to have their logos on a racing vehicle,” said Michael Dubin, founder and CEO of Dollar Shave Club.
The campaign originated when Tifft was inspired to give back to the National Brain Tumor Society after being diagnosed with and eventually making a full recovery from a brain tumor last year. A DSC member himself, Tifft first approached the brand seeking a sponsor. DSC wanted to pass along the rare opportunity to its millions of members and small business owners to share their companies with millions of brand-loyal NASCAR fans.
To celebrate Tifft’s victory over his brain tumor, DSC will also be making a donation in his honor to the National Brain Tumor Society.
“At DSC, we’re always looking for ways to support our members and their passions. When we learned about Matt’s story we were compelled to help him support not only the National Brain Tumor Society but also the small businesses across the country that typically wouldn’t have the chance or budget to have their logos on a racing vehicle,” said Michael Dubin, founder and CEO of Dollar Shave Club.