04.02.18
Nestlé Skin Health’s Differin created “Retinoid Education Week” in early March; it was billed as a week-long mission to educate more than 50 million Americans with acne about how retinoids have revolutionized the way people treat their condition. Differin Gel contains adapalene, the only FDA-approved, acne-fighting retinoid available without a prescription and the latest ingredient in the OTC acne category in more than 30 years.
“Retinoids, one of the most effective ingredients available to treat acne, were only available to consumers by prescription until last year, and are now widely available over-the-counter,” said June Risser, VP and general manager, consumer business at Nestlé Skin Health. “As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat acne. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin.”
The campaign included print and digital advertising, PR, social, and in-store support. Additionally, Differin offered a limited-time $3 coupon for download at coupons.com.
“Retinoids, one of the most effective ingredients available to treat acne, were only available to consumers by prescription until last year, and are now widely available over-the-counter,” said June Risser, VP and general manager, consumer business at Nestlé Skin Health. “As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat acne. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin.”
The campaign included print and digital advertising, PR, social, and in-store support. Additionally, Differin offered a limited-time $3 coupon for download at coupons.com.