08.03.18
To celebrate nearly 20 years since its launch, Fresh gave its Soy Face Cleanser a new-limited edition look in partnership with NYC-based fashion illustrator Blair Breitenstein. Inspired by the “Soy Girl” that graced the original tube, Breitenstein created her own “Soy Girls” using watercolor and markers.
“I was really excited to work on the Soy Face Cleanser because I got to bring the Soy illustrated girl to 2018,” said Breitenstein. “She’s different than the normal girls I create. She’s also a bit more like me—less done up—and that was really exciting for me to be able to create a girl that I can really relate to.”
“I was really excited to work on the Soy Face Cleanser because I got to bring the Soy illustrated girl to 2018,” said Breitenstein. “She’s different than the normal girls I create. She’s also a bit more like me—less done up—and that was really exciting for me to be able to create a girl that I can really relate to.”