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End-User Markets - Air Care/Environmental Fragrance


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By Pam Danziger, Unity Marketing
Published January 17, 2011
Pam Danziger, Unity Marketing, on lifestyle branding for luxe marketers. Read More »
Cleaning Up at CES
By Christine Esposito, Associate Editor
Published January 11, 2011
Forget tablet computers. Some of the most cutting-edge products at the 2011 Electronics Show in Las Vegas were cleaning devices. Read More »
A Return to Wellness...
By Tom Branna, Editorial Director
Published December 30, 2010
Drop by drop by drop. Read More »
PG Has Room to Grow
By Tom Branna, Editorial Director
Published December 20, 2010
Despite a bumpy ride in the U.S. and Western Europe, chairman Bob MacDonald sees gains ahead via innovation and emerging markets. Read More »
By Sue Phillips, Scenterprises Ltd.
Published November 29, 2010
Here’s how to turn the 62 million occasional fragrance wearers into everyday users. Read More »
By Kate Benson, Martens & Heads!
Published November 22, 2010
Beauty is broken—from prestige to mass—and everything must change to rebuild the customer relationship, says Kate Benson. Read More »
By Robert Passikoff, Brand Keys
Published November 18, 2010
Box shine products can't give Brazilian Blowouts a run for their money, says Robert Passikoff. Read More »
2010 Marketing Sales Salary Survey
By Christine Esposito, Associate Editor
Published October 21, 2010
Find out who makes what in sales and marketing. Read More »
By Todd Wickersty, Business Bullpen
Published September 10, 2010
When blogging, focus on the content, not the tool. Read More »
Increase Prices and Increase Profits?
By Tom Branna, Editorial Director
Published September 9, 2010
It may seem like suicide in a fragile economic recovery, but Rafi Mohammed urges companies to make the move to higher prices. Read More »
By Karen Doskow, Industry Manager, Kline & Company
Published September 3, 2010
Kline’s Karen Doskow explains how consumer spending on simple pleasures fuels the home fragrance market. Read More »
Scents of Calm
By Christine Esposito, Associate Editor
Published September 1, 2010
These undercover scenting products are designed to do more than smell pretty. Read More »
Dollars and Scents
By Christine Esposito, Associate Editor
Published August 27, 2010
With shrinking household budgets hampering sales of candles and air fresheners, environmental fragrance firms are gearing up for the holidays by focusing on value and innovation. Read More »