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End-User Markets - Air Care/Environmental Fragrance


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The Top 50 Report
Published July 11, 2011
M&A Activity Heats Up Read More »
By Prof. Dr. J.W. Wiechers, JW Solutions
Published June 30, 2011
Johann Wiechers details a novel software program that comes to the aid of the cosmetic chemist Read More »
By Charu Suri, BeautyStat
Published May 21, 2011
BeautyStat members provide key insights on scents. Read More »
By Cheryl Swanson, Toniq LLC
Published April 18, 2011
It's always a hit with consumers, according to Cheryl Swanson. Read More »
By Tom Branna, Editorial Director
Published April 5, 2011
Back in the 1970s, after a tough day in the third grade (if you had Mrs. Swillinger you’d know what I mean) I would come home to the familiar scene of my mother doing laundry, ironing clothes, washing the floor—her list of chores was endl… Read More »
In PG, They Trust
By Christine Esposito, Associate Editor
Published March 16, 2011
Better Homes and Gardens and BrandSpark reveal their Best New Product Awards, and find out which brands consumers trust most. Read More »
By Tom Branna, Editorial Director
Published March 11, 2011
The recent announcement by Procter & Gamble (P&G) that it was raising prices on many of its consumer products should come as no surprise to anyone who’s been following the rise in commodity costs during the past year. Speaking at a Co… Read More »
By Sue Phillips, Scenterprises Ltd.
Published March 3, 2011
Sue Phillips on the benefits of using environmental fragrances. Read More »
By Pam Danziger, Unity Marketing
Published January 17, 2011
Pam Danziger, Unity Marketing, on lifestyle branding for luxe marketers. Read More »
Cleaning Up at CES
By Christine Esposito, Associate Editor
Published January 11, 2011
Forget tablet computers. Some of the most cutting-edge products at the 2011 Electronics Show in Las Vegas were cleaning devices. Read More »
A Return to Wellness...
By Tom Branna, Editorial Director
Published December 30, 2010
Drop by drop by drop. Read More »
PG Has Room to Grow
By Tom Branna, Editorial Director
Published December 20, 2010
Despite a bumpy ride in the U.S. and Western Europe, chairman Bob MacDonald sees gains ahead via innovation and emerging markets. Read More »
By Sue Phillips, Scenterprises Ltd.
Published November 29, 2010
Here’s how to turn the 62 million occasional fragrance wearers into everyday users. Read More »
By Kate Benson, Martens & Heads!
Published November 22, 2010
Beauty is broken—from prestige to mass—and everything must change to rebuild the customer relationship, says Kate Benson. Read More »