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current issue Wipes 2014
 •  Glade Teams with Cirque du Soleil  •  Jumei Picks Up Two Brands  •  Secret's Out To Battle Bullying  •  BabyGanics Makes Crain's NY Fast 50  •  L'Oréal USA To Buy Carol's Daughter
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End-User Markets - Household Cleaning


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BabyGanics Makes Crain's NY Fast 50
Published October 22, 2014
Firm reports 277% sales growth over past three years. Read More »
Satisfaction with Household Products Drops in Annual Survey
Published October 21, 2014
Clorox is only large company to escape satisfaction loss this year. Read More »
SC Johnson To Disclose Fragrance Ingredients
Published October 14, 2014
First major company to disclose fragrance ingredients Read More »
Hold Your Water!
Published October 14, 2014
P&G announces more sustainability measures. Read More »
Clariant To Expand In Indonesia
Published October 9, 2014
Adding surfactant capacity to support personal and home care in the region. Read More »
SCJ Johnson Expands WOW Program
Published October 8, 2014
Enhancements and new products in Ghana-based endeavor. Read More »
Ebola Found in the US
Published September 30, 2014
First case confirmed by CDC. Read More »
Government Controls
Clorox Venezuela
Published September 30, 2014
More troubles in a troubled country. Read More »
Big Personnel Moves at Clorox
Published September 25, 2014
New CEO and COO for bleach maker Read More »
Ecover Unveils New Look, Improved Formulas
Published September 18, 2014
New package, enhanced price points and efficacy from green cleaning brand. Read More »
Cleaning for a Reason
Published September 18, 2014
This charity is changing the lives of cancer patients, one room at a time. Read More »
Über for Housecleaning
Published September 10, 2014
Homejoy is a growing online platform where consumers click to hire a cleaning crew. Read More »
Lysol Signs Jerry Rice
Published September 2, 2014
Hall of Fame WR to promote healthy habits. Read More »
The Honest Co. Closes Financing Round
Published August 28, 2014
Round of $70 million is firm's second since 2012 launch. Read More »
That's Boss!
By Christine Esposito, Associate Editor
Published August 18, 2014
Nice-Pak taps home renovation expert to pitch Grime Boss cleaning line. Read More »