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End-User Markets - Household Cleaning


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ACI Builds Its Brand
By Tom Branna, Editorial Director
Published March 4, 2011
A year after its transformation into the American Cleaning Institute, ACI executives tell members that the Institute remains dedicated to getting the job done in Washington, D.C. and around the world through an effective network of partners. Read More »
Formulating Manual Dishwash Detergents
By Shoaib Arif, Pilot Chemical Co., Cincinnati, OH
Published March 4, 2011
An optimum hand dishwash liquid formula can be developed by using LAS, SLES and cocamidopropyl betaine and perhaps some cocamide DEA. Read on to learn how to develop a variety dishwash detergents. Read More »
By Tom Branna, Editorial Director
Published February 17, 2011
The Q4 results are rolling in and it’s mostly good news for suppliers and marketers alike. Suppliers report strong demand for innovative solutions to complex formulation problems in the household and personal care industry, while marketers sa… Read More »
A Wash with Opportunity
By Christine Esposito, Associate Editor
Published February 16, 2011
Grow Green Industries-maker of Eat Cleaner fruit and veggie wash-has a lot on its plate these days. Since its launch in 2009, this start-up firm has expanded its distribution to major supermarket chains and is now gearing up for its QVC debut, all as it looks to grow commercial business, too. Read More »
By Pam Danziger, Unity Marketing
Published January 17, 2011
Pam Danziger, Unity Marketing, on lifestyle branding for luxe marketers. Read More »
Cleaning Up at CES
By Christine Esposito, Associate Editor
Published January 11, 2011
Forget tablet computers. Some of the most cutting-edge products at the 2011 Electronics Show in Las Vegas were cleaning devices. Read More »
Youve Come a Long Way, Baby
By Christine Esposito, Associate Editor
Published January 10, 2011
Fragrances found in today's household cleaning products are much more hip--and with good reason: scent can play a critical role in spurring consumers' interest and keeping them loyal to your brand. Read More »
Clean that Screen
By Christine Esposito, Associate Editor
Published January 3, 2011
More touchscreen devices are making their way into consumers' (dirty and germy) hands. From big names like Bausch & Lomb to smaller companies with green formulations, there are several gadget-friendly products that promise to clean smudges and kill bacteria that lurk on consumer electronics. Read More »
PG Has Room to Grow
By Tom Branna, Editorial Director
Published December 20, 2010
Despite a bumpy ride in the U.S. and Western Europe, chairman Bob MacDonald sees gains ahead via innovation and emerging markets. Read More »
Published December 1, 2010
Kinder, Gentler Detergents And Household Products
By Tom Branna, Editorial Director
Published November 23, 2010
Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles. Read More »
Get Better Cleaners To Market Faster
By Tom Branna, Editorial Director
Published November 23, 2010
Only truly innovative products can boost sales and profits in the household cleaning products market, say industry experts. Read More »
By Tom Branna, Editorial Director
Published November 5, 2010
The Seventh World Conference on Detergents (see p. 94 in this issue) was a huge success—every presentation was insightful and entertaining. I’ve been attending conferences, seminars and congresses around the world for more than 20 years a… Read More »
The Right Chemistry
By Tom Branna, Editorial Director
Published November 4, 2010
With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space. Read More »
Detergent Industry Charts Its Future
By Tom Branna, Editorial Director
Published November 3, 2010
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation. Read More »