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End-User Markets - Household Cleaning


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Published March 28, 2008
Active & Green: Best to be Both Read More »
Published February 6, 2008
Rudy Giuliani might have been a great president. We’ll never know for sure, because the former mayor of New York never really got his candidacy going. Unfortunately for Mayor Giuliani, he listened to his advisors and stayed away from key prim… Read More »
Published October 31, 2007
A Quat a Day Keeps Germs Away Read More »
Building a Link to Innovators
Published September 6, 2006
Reckitt Benckiser goes online to reach out for innovative ideas in household and personal care product development Read More »
The Top 50 Report
Published November 9, 2005
Companies making household and personal products and industrial and institutional products Read More »
Chemical Specialties: Making Cleaning Convenient
Published November 9, 2005
Consumers want products that clean effectively Read More »
Fragrance Trends for Household Products
Published November 8, 2005
Consumers want their household cleaning products not only to clean but to also make their homes smell exotic Read More »
Published November 7, 2005
Consumers remain germ-phobic but marketers are making it Read More »
Published November 7, 2005
The International Top 30 1. Unilever England $22.8 billion 2. L'Oreal France $11.1 billion 3. Henkel Germany $5.1 billion… Read More »
Published November 7, 2005
The Top 50 gets another face lift this year following a rash of acquisitions in 1998. Freeman Cosmetics, Soft Sheen and Dep are all gone from our annual look at the leading companies in teh household and personal products industry. Read More »
Published November 7, 2005
Mergers and acquisitions have changed some of the players in the segment, but suppliers insist the issues, including claim substantiation, mildness and multifunctionlaity, remain the same. Read More »
Published November 7, 2005
Procter & Gamble continues to dominate a two-tier market, but a few manufacturers have been able to carve out small niches for themselves. Liquids topped powder for the first time ever. Read More »
Published November 7, 2005
While some categories slip in the household cleaner market, the bathroom cleaner segment continues to shine. Marketers are fighting for household cleaning dollars with promises of performance, convenience and comfort. Read More »
Published November 7, 2005
After a questionable study by the National Toxicology Program linking cocamide DEA to cancerous tumors in laboratory mice, surfactant suppliers are offering alternatives to this widely-used personal care surfactant. Read More »
Published November 7, 2005
With consumer concern spreading over germs, marketers are rolling out new disinfectant household products Read More »