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current issue December 2014
 •  Antitrust Regulator in France Fines Major Companies  •  Paradigm Science’s Cervino Wins Award  •  Aquaphor Taps Brooke Burke  •  Shea Radiance Gets A Makeover  •  A Sustainable P&G
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End-User Markets - Household Cleaning


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Ecover Unveils New Look, Improved Formulas
Published September 18, 2014
New package, enhanced price points and efficacy from green cleaning brand. Read More »
Cleaning for a Reason
Published September 18, 2014
This charity is changing the lives of cancer patients, one room at a time. Read More »
Über for Housecleaning
Published September 10, 2014
Homejoy is a growing online platform where consumers click to hire a cleaning crew. Read More »
Lysol Signs Jerry Rice
Published September 2, 2014
Hall of Fame WR to promote healthy habits. Read More »
The Honest Co. Closes Financing Round
Published August 28, 2014
Round of $70 million is firm's second since 2012 launch. Read More »
That's Boss!
By Christine Esposito, Associate Editor
Published August 18, 2014
Nice-Pak taps home renovation expert to pitch Grime Boss cleaning line. Read More »
A Slimmer Procter & Gamble
Catches Analysts' Attention
Published August 5, 2014
Wall Street likes the move to trim 100 brands Read More »
What's a Brand Worth?
Published July 28, 2014
Americans spend billions for brand names Read More »
BASF Expands in Shanghai
Published July 28, 2014
More R&D facilities to be completed in 2015 Read More »
Exchange Rates
Dent Unilever
Published July 24, 2014
Despite an increase in underlying growth (3.7%) and emerging markets (6.6%), Unilever's second quarter revenue fell 5.5% to 24.1 billion euros ($32.4 billion at current exchange rates)due to an 8.5% decline related to currency exchange. "Th… Read More »
Bottling a Bright Idea
By Christine Esposito, Associate Editor
Published July 21, 2014
Clean Ethics’ natural cleaning solution for water bottles reaches tough to clean spots —and those in need. Read More »
Pilot Launches New Site
Published July 11, 2014
Pilot Chemical has launched a new website to reflect its expanding business. The URL is: www.pilotchemical.com. "The continued expansion of Pilot Chemical's operations and the growth of our partners demanded a more versatile content platfor… Read More »
Unilever Seeks Young Entrepreneurs
Published July 10, 2014
Sponsors sustainable living awards with $272,000 in prizes. Read More »
Grime Boss Signs Home Renovation Expert
Published June 30, 2014
TV personality Nicole Curtis to promote cleaning line. Read More »
Regulations in Aisle Six
By Tom Branna, Editorial Director
Published June 23, 2014
Regulations are longer the sole province of federal, state and local government. Now retailers—big ones—are getting into the regulations business. Read More »