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current issue November 2014
 •  President Signs Sunscreen Innovation Act  •  Rob Lowe, The Formulator  •  Body Shop Donating To War Child  •  L’Oréal To Honor Social Responsibility in Dermatology  •  Clariant Reaches ISO22716 and EFfci GMP Milestone
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End-User Markets - Household Cleaning


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Never Ending Journey
By Melissa Meisel and Christine Esposito , Associate Editors
Published November 3, 2014
Sustainability is the present and future of household and personal care packaging. Read More »
How Now, Kao?
By Tom Branna, Editorial Director
Published November 3, 2014
The multinational consumer product giant is bringing its extensive product line to consumers around the world. Read More »
Find Your Niche
By Tom Branna, Editorial Director
Published November 3, 2014
Yes, the US household cleaning category is dominated by multinationals, but there’s still room for smaller, agile companies. Read More »
Published February 7, 2014
Following are the contact details of trade associations that serve various segments of our industry and are mentioned frequently in the pages of Happi. Associations that are not listed but wish to be included should contact Tom Branna, Happi/Rodman Media, Ramsey, NJ Tel: (201) 880-2223; Fax: (201) 825-0553; Email: tbranna@rodmanmedia.com. Read More »
As the World Turns…
By Tom Branna, Editorial Director
Published September 4, 2013
Surfactant suppliers must be agile to meet the needs of their customers whenever and wherever consumer demand takes them. Read More »
Expanding to India
By Gunjan Bagla, Amritt, Inc.
Published August 2, 2013
Advice for international CPG companies on how to avoid pitfalls while taking advantage of opportunities in this fast-growing country. Read More »
Happi 2013 International Top 30
Published August 2, 2013
Emerging markets play a key role in growth plans Read More »
From Home to Toe
By Christine Esposito, Associate Editor
Published July 10, 2013
Wipes to clean every surface, from kitchen countertop to baby’s bottom, continue to debut. Read More »
Green Ingredients
By Christine Esposito, Associate Editor
Published June 6, 2013
A greater focus on sustainability and ethical sourcing. Read More »
A Chore No More?
By Christine Esposito, Associate Editor
Published May 3, 2013
Cleaning house is easier than ever. Read More »
Green, Natural  Organic
By Tom Branna, Editorial Director
Published November 21, 2012
Sustainable products are still in demand, but successful companies must find the right audience and deliver the proper message. Read More »
Published October 1, 2012
Searching for a partner to manufacture your skin care formula or your new hard surface cleaner? Check out our directory, which was updated this month. Read More »
Spanning the Globe
By Tom Branna, Editorial Director
Published August 31, 2012
Most surfactant suppliers will go to the ends of the earth these days in search of growth as gains in developed markets slow. Read More »
Convenience Is Key
Published June 29, 2012
Household and personal care wipes are a staple in daily routines thanks to their portability and multitasking benefits. Read More »
On the Money
By Tom Branna, Editorial Director
Published June 4, 2012
Baseball and business mix when sports executive Paul DePodesta delivers the keynote address at the Consumer Specialty Products Association mid-year meeting in Chicago, May 8-11, 2012. Read More »