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current issue April 2015
 •  Helen of Troy Snares VapoSteam  •  Dry Oil, Clear Mist and Sports Formula Big at Banana Boat  •  What's On Tap for In-Cosmetics?  •  Fragrant Insights from NYSCC  •  Nars To Debut Christopher Kane Collection
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End-User Markets - Laundry Care


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Suavitel Adds In-Wash Scent Booster
Published March 31, 2015
Colgate-Palmolive brand taps Latino bloggers to boost awareness. Read More »
Sun Products Inks Deal with Peanuts
Published March 30, 2015
All detergent in new campaign with iconic characters, rolling out new SKUs. Read More »
The Times They Are a Changin'
Published March 25, 2015
New York Times to Team Up with Facebook. Read More »
Martha Stewart Teams Up with Church & Dwight
Published March 23, 2015
The wonders of baking soda revealed... Read More »
Walmart Inks Deal with Henkel
Published March 17, 2015
With Persil On-Shelf, Tide may recede. Read More »
Register for Rheology Symposium!
Published March 17, 2015
NYSCC event is just days away. Read More »
For P&G, Fragrance Is Unstopable
Published March 16, 2015
Unstopables moves beyond laundry to boost the fragrance experience throughout the home. Read More »
Scouring the World for Home Care Growth?
Published March 13, 2015
China's home cleaning market is the focus of a new report. Read More »
Register Now for the CSPA Mid-Year Meeting
Published March 11, 2015
Driving Change Thru Creative Disruption is the theme of the event. Read More »
P&G Launches Tide Turbo Clean
Published March 6, 2015
Procter & Gamble is rolling out Tide Turbo Clean, an HE-friendly laundry detergent formula. Read More »
The Companies for Women?
Published March 5, 2015
The National Association of Female Executives list includes several household and personal products companies. Read More »
BASF Optimistic About 2015
Published February 27, 2015
Despite significant headwinds, the company expects 2015 to be better than 2014, primarily due to lower oil prices. Read More »
Walmart Opens Sustainability Leaders Shop
Published February 26, 2015
Online portal helps customers ID and purchase brands. Read More »
Build Your Brand with Happi
Published February 24, 2015
The event will feature a panel of dynamic entrepreneurs who have grown brands in the competitive personal care space. Read More »
Personal from the Start
By Christine Esposito, Associate Editor
Published February 23, 2015
Backgrounds in e-comm and CPG help when building a new business, but for Puracy’s founders, the launch of their household and personal care brand was driven by personal need. Read More »