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End-User Markets - Laundry Care


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By Tom Branna, VP/Editorial Director
Published March 2, 2012
The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft… Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
A CEO Summit
By Tom Branna, Editorial Director
Published March 1, 2012
The American Cleaning Institute relied on its own star power to entertain and inform its members during the annual meeting in Orlando last month. Read More »
Published January 10, 2012
They’ve been in the news for months, but Tide Pods have yet to appear on retail shelves. There’s nothing wrong with making sure you get things right, but the longer Procter & Gamble waits to introduce the novel detergent form, the h… Read More »
The Discovery Phase
By Tom Branna, Editorial Director
Published January 10, 2012
The CSPA Annual Meeting celebrates the unknown and uncovers new ways to work effectively with one-time adversaries. Read More »
Sniff Test
By Christine Esposito, Associate Editor
Published January 10, 2012
From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base. Read More »
A State of Flux
By Tom Branna, Editorial Director
Published January 10, 2012
The laundry category continues to slump, as marketers face rising raw material costs and lingering pressure from retailers. What could change all that? Read More »
By Tom Branna, VP/Editorial Director
Published October 5, 2011
The New York metropolitan area was battered by Hurricane Irene in August. The storm dumped 13 inches of rain in our region, making for severe flooding in northern New Jersey. Just over the border, in New York State, my relatives were hit hard by the… Read More »
By Patrick Ropella, Ropella Group Inc.
Published August 15, 2011
Patrick Ropella provides a road map. Read More »
19. McBride Plc
Published August 11, 2011
Planet Clean is an eco-friendly product from McBride. 19. McBride Plc United Kingdom www.mcbride.co.uk Sales: $1.2 billion Key Personnel: Chris Bull, chief executive officer; Richard Armitage, group finance di… Read More »
14. LG Household Healthcare
Published August 11, 2011
South Korea www.lgcare.com Sales: $1.8 billion Key Personnel: Suk Cha, chief executive officer, LG Household & Healthcare. Major Products: Household—laundry and dishwashing detergents, fabric softener and kitchen cleaner… Read More »
9. Lion
Published August 11, 2011
Japan www.lion.co.jp Sales: $2.9 billion Key Personnel: Sadayoshi Fujishige, chairman and chief executive officer; Kazuo Obayashi, senior executive director; Keikichi Sugiyama, executive director, research and development; Itsuo Hama, e… Read More »
5. Kao
Published August 11, 2011
Japan www.kao.co.jp Sales: $9.5 billion Key Personnel: Motoki Ozaki, representative director, president and chief executive officer; Takuo Goto, representative director, senior executive vice president, global production and engineering… Read More »
4. Henkel
Published August 11, 2011
Purex Crystals is the latest innovation from Henkel. Germany www.henkel.com Sales: $10 billion Key Personnel: Kasper Rorsted, chairman; Dr. Lothar Steinebach, executive vice president, finance, purchasing, IT, l… Read More »
3. Reckitt Benckiser
Published August 11, 2011
United Kingdom www.rb.com Sales: $13.0 billion Key Personnel: Bart Becht, chief executive officer; Freddy Caspers, executive vice president, developing markets; Liz Doherty, chief financial officer; Amedeo Fasano, executive vice preside… Read More »