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End-User Markets - Laundry Care


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In PG, They Trust
By Christine Esposito, Associate Editor
Published March 16, 2011
Better Homes and Gardens and BrandSpark reveal their Best New Product Awards, and find out which brands consumers trust most. Read More »
By Tom Branna, Editorial Director
Published March 11, 2011
The recent announcement by Procter & Gamble (P&G) that it was raising prices on many of its consumer products should come as no surprise to anyone who’s been following the rise in commodity costs during the past year. Speaking at a Co… Read More »
ACI Builds Its Brand
By Tom Branna, Editorial Director
Published March 4, 2011
A year after its transformation into the American Cleaning Institute, ACI executives tell members that the Institute remains dedicated to getting the job done in Washington, D.C. and around the world through an effective network of partners. Read More »
By Melissa Meisel, Associate Editor
Published February 11, 2011
Downy and Macy's team up for weeklong in-store promotion. Read More »
By Melissa Meisel, Associate Editor
Published February 11, 2011
Downy and Macy's team up for weeklong in-store promotion. Read More »
By Tom Branna, Editorial Director
Published February 7, 2011
More than 1,400 industry executives are expected to attend the CESIO event in Vienna, Austria, June 6-8. Read More »
By Pam Danziger, Unity Marketing
Published January 17, 2011
Pam Danziger, Unity Marketing, on lifestyle branding for luxe marketers. Read More »
Cleaning Up at CES
By Christine Esposito, Associate Editor
Published January 11, 2011
Forget tablet computers. Some of the most cutting-edge products at the 2011 Electronics Show in Las Vegas were cleaning devices. Read More »
Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
PG Has Room to Grow
By Tom Branna, Editorial Director
Published December 20, 2010
Despite a bumpy ride in the U.S. and Western Europe, chairman Bob MacDonald sees gains ahead via innovation and emerging markets. Read More »
Kinder, Gentler Detergents And Household Products
By Tom Branna, Editorial Director
Published November 23, 2010
Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles. Read More »
By Tom Branna, Editorial Director
Published November 5, 2010
The Seventh World Conference on Detergents (see p. 94 in this issue) was a huge success—every presentation was insightful and entertaining. I’ve been attending conferences, seminars and congresses around the world for more than 20 years a… Read More »
The Right Chemistry
By Tom Branna, Editorial Director
Published November 4, 2010
With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space. Read More »
Detergent Industry Charts Its Future
By Tom Branna, Editorial Director
Published November 3, 2010
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation. Read More »
Green Ingredients
By Tom Branna, Editorial Director
Published November 3, 2010
Marketers have their own criteria when it comes to what's green...and what isn't. And often, they develop solutions that combine the best of both science and nature. Read More »