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End-User Markets - Laundry Care


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Coming Clean
By Tom Branna, Editorial Director
Published January 10, 2011
After surviving the recession, the laundry detergent category has been hurt by price wars and a dearth of innovation. But a few observers insist there are signs that things are beginning to improve. Read More »
PG Has Room to Grow
By Tom Branna, Editorial Director
Published December 20, 2010
Despite a bumpy ride in the U.S. and Western Europe, chairman Bob MacDonald sees gains ahead via innovation and emerging markets. Read More »
Kinder, Gentler Detergents And Household Products
By Tom Branna, Editorial Director
Published November 23, 2010
Suppliers explain how they're developing the ingredients and solutions to create effective laundry and household cleaning products with improved environmental profiles. Read More »
By Tom Branna, Editorial Director
Published November 5, 2010
The Seventh World Conference on Detergents (see p. 94 in this issue) was a huge success—every presentation was insightful and entertaining. I’ve been attending conferences, seminars and congresses around the world for more than 20 years a… Read More »
The Right Chemistry
By Tom Branna, Editorial Director
Published November 4, 2010
With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space. Read More »
Detergent Industry Charts Its Future
By Tom Branna, Editorial Director
Published November 3, 2010
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation. Read More »
Green Ingredients
By Tom Branna, Editorial Director
Published November 3, 2010
Marketers have their own criteria when it comes to what's green...and what isn't. And often, they develop solutions that combine the best of both science and nature. Read More »
2010 Marketing Sales Salary Survey
By Christine Esposito, Associate Editor
Published October 21, 2010
Find out who makes what in sales and marketing. Read More »
By Todd Wickersty, Business Bullpen
Published September 10, 2010
When blogging, focus on the content, not the tool. Read More »
Increase Prices and Increase Profits?
By Tom Branna, Editorial Director
Published September 9, 2010
It may seem like suicide in a fragile economic recovery, but Rafi Mohammed urges companies to make the move to higher prices. Read More »
How Enzymes Can Reduce the Environmental Impact Of Liquid Detergents
By Anne Merete Nielsen, Dr. Teresa J. Neal, Sandra Friis-Jensen and Amulya Malladi, Novozymes
Published September 7, 2010
One cost-neutral solution is to replace surfactants with a multienzyme solution that improves the environmental impact of a liquid laundry detergent without compromising performance. Read More »
Down  Up  Down Again?
By Tom Branna, Editorial Director
Published September 7, 2010
The surfactant industry braces for more bumps and dips, as it looks like the global economy is starting to slip again. Read More »
By Robert F. Brands, www.InnovationCoach.com
Published August 9, 2010
Robert F. Brands explains why, sometimes, innovation doesn't happen. Read More »
The International Top 30 Report
By Tom Branna, VP/Editorial Director
Published July 30, 2010
It's Been a Wild Ride And It May Get Wilder Read More »