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End-User Markets - Laundry Care


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By Christine Esposito, Associate Editor
Published June 8, 2012
World's largest consumer product company can still laugh at itself. Read More »
By Patrick B. Ropella, Ropella & Associates
Published May 15, 2012
Patrick Ropella on the four stages of change and managing your team through them. Read More »
By B.J Bueno, The Cult Branding Company
Published May 4, 2012
How P&G and other dominant organizations use superior customer understanding to win big. Read More »
By Tom Branna, VP/Editorial Director
Published April 2, 2012
The internet has plenty of detractors, but at least you can accurately measure the audience. Our IT staff recently told us that within a few hours of posting, a news article about Unilever seeking input on new product development (NPD) received more… Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Innovate or Stagnate
By Tom Branna, Editorial Director
Published April 2, 2012
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world. Read More »
Winning Consumers Dropps by Dropps
By Tom Branna, Editorial Director
Published April 2, 2012
The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms. Read More »
By Tom Branna, VP/Editorial Director
Published March 2, 2012
The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft… Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »
A CEO Summit
By Tom Branna, Editorial Director
Published March 1, 2012
The American Cleaning Institute relied on its own star power to entertain and inform its members during the annual meeting in Orlando last month. Read More »
Published January 10, 2012
They’ve been in the news for months, but Tide Pods have yet to appear on retail shelves. There’s nothing wrong with making sure you get things right, but the longer Procter & Gamble waits to introduce the novel detergent form, the h… Read More »
The Discovery Phase
By Tom Branna, Editorial Director
Published January 10, 2012
The CSPA Annual Meeting celebrates the unknown and uncovers new ways to work effectively with one-time adversaries. Read More »
Sniff Test
By Christine Esposito, Associate Editor
Published January 10, 2012
From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base. Read More »
A State of Flux
By Tom Branna, Editorial Director
Published January 10, 2012
The laundry category continues to slump, as marketers face rising raw material costs and lingering pressure from retailers. What could change all that? Read More »
By Tom Branna, VP/Editorial Director
Published October 5, 2011
The New York metropolitan area was battered by Hurricane Irene in August. The storm dumped 13 inches of rain in our region, making for severe flooding in northern New Jersey. Just over the border, in New York State, my relatives were hit hard by the… Read More »