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End-User Markets - Laundry Care


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Oct. 10: Historical Day for Detergents
Published October 10, 2014
Find out why. Read More »
P&G To Use Cellulosic Ethanol in Tide Coldwater
Published October 10, 2014
Pilot in North America makes brand the first to blend cellulosic ethanol in "scalable and commercial" way. Read More »
Clariant To Expand In Indonesia
Published October 9, 2014
Adding surfactant capacity to support personal and home care in the region. Read More »
Ecover Unveils New Look, Improved Formulas
Published September 18, 2014
New package, enhanced price points and efficacy from green cleaning brand. Read More »
Fashionable, Yes and Washable, Too!
Published September 4, 2014
P&G teams up with designer Tracey Reese. Read More »
Woolite Taps Style Expert for New TV Campaign
Published September 2, 2014
Jeannie Mai also also appear in digital videos on Facebook. Read More »
The Honest Co. Closes Financing Round
Published August 28, 2014
Round of $70 million is firm's second since 2012 launch. Read More »
This Bounce is For the 'Boys'
Published August 18, 2014
P&G's first men's laundry care SKU teams with NFL running back. Read More »
All Partners with Magisto
Published August 15, 2014
“Summer Play” campaign racks up 1,208,544 movie views to date. Read More »
A Slimmer Procter & Gamble
Catches Analysts' Attention
Published August 5, 2014
Wall Street likes the move to trim 100 brands Read More »
What's a Brand Worth?
Published July 28, 2014
Americans spend billions for brand names Read More »
BASF Expands in Shanghai
Published July 28, 2014
More R&D facilities to be completed in 2015 Read More »
Detergent Ingredients
Are Safe Says ACI
Published July 28, 2014
New study finds no impact on waterways or river sediments Read More »
Swash This!
By Nancy Jeffries, Online Editor
Published July 28, 2014
Procter & Gamble rolls out the “ultimate clothing care accessory” for fashion lovers. Read More »
P&G Looks to Reduce Palm Oil's
Environmental Impact
Published July 24, 2014
Teams up with MISI to protect local forests. Read More »