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End-User Markets - Laundry Care


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How Now, Kao?
By Tom Branna, Editorial Director
Published November 3, 2014
The multinational consumer product giant is bringing its extensive product line to consumers around the world. Read More »
Never Ending Journey
By Melissa Meisel and Christine Esposito , Associate Editors
Published November 3, 2014
Sustainability is the present and future of household and personal care packaging. Read More »
Published February 7, 2014
Following are the contact details of trade associations that serve various segments of our industry and are mentioned frequently in the pages of Happi. Associations that are not listed but wish to be included should contact Tom Branna, Happi/Rodman Media, Ramsey, NJ Tel: (201) 880-2223; Fax: (201) 825-0553; Email: tbranna@rodmanmedia.com. Read More »
As the World Turns…
By Tom Branna, Editorial Director
Published September 4, 2013
Surfactant suppliers must be agile to meet the needs of their customers whenever and wherever consumer demand takes them. Read More »
Happi 2013 International Top 30
Published August 2, 2013
Emerging markets play a key role in growth plans Read More »
Surfactants Provide Solutions
By Tom Branna, Editorial Director
Published August 2, 2013
The global surfactant industry meets in Barcelona as the World Surfactant Congress attracts more than 1000 attendees from around the world. Read More »
Expanding to India
By Gunjan Bagla, Amritt, Inc.
Published August 2, 2013
Advice for international CPG companies on how to avoid pitfalls while taking advantage of opportunities in this fast-growing country. Read More »
Not Exactly Cleaning Up
By Tom Branna, Editorial Director
Published November 21, 2012
The category continues its years-long slump, as the innovations that jump-started the detergent industry fail to materialize. Read More »
Published October 1, 2012
Searching for a partner to manufacture your skin care formula or your new hard surface cleaner? Check out our directory, which was updated this month. Read More »
Detergent Industry To Meet in Singapore
Published September 28, 2012
The AOCS event features presentations by the leaders of Kao, Unilever and Procter & Gamble Read More »
Spanning the Globe
By Tom Branna, Editorial Director
Published August 31, 2012
Most surfactant suppliers will go to the ends of the earth these days in search of growth as gains in developed markets slow. Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Innovate or Stagnate
By Tom Branna, Editorial Director
Published April 2, 2012
The laundry care market is besieged by higher raw material costs and retailer inflexibility on pricing. Laundry detergent suppliers offer a variety of strategies to succeed in this increasingly complex new world. Read More »
Winning Consumers Dropps by Dropps
By Tom Branna, Editorial Director
Published April 2, 2012
The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms. Read More »
Tide Pods Have Landed
By Tom Branna, Editorial Director
Published March 1, 2012
The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble. Read More »