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End-User Markets - Packaging


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Gift Suites v. Direct Product Placement
By Bob Olejar, Social Hill
Published April 13, 2012
Make fans of a celebrity into fans of your brand, says Bob Olejar of Social Hill. Read More »
By George F. Brown, Jr. and Atlee Valentine Pope, Blue Canyon Partners
Published April 9, 2012
Build a bond where both can win, say George Brown and Atlee Pope. Read More »
Not Your Mothers Multiplies in Mass Market
By Melissa Meisel, Associate Editor
Published April 2, 2012
Hair care brand adds nearly 7,500 new retail outlets in 2012. Read More »
By George Wright, WrightOne Consulting
Published March 20, 2012
George Wright explains what to look for and whom to avoid when you need to expand your staff. Read More »
China Glaze for 'The Hunger Games'
Published February 24, 2012
American International Industries' China Glaze officially confirmed a collection of nail polish to debut in conjunction with the March 23, 2012 release of "The Hunger Games," after a few buzzworthy weeks in the beauty blogs where the pr… Read More »
Published February 10, 2012
For nearly 50 years, I’ve lived within 10 miles of Paramus, NJ, arguably the Mall Capital of the World. But during the past 15 years, I’ve shopped in Paramus, 12 maybe 15 times. Why so few visits? Let me count the ways: Parking is abysmal… Read More »
By Jana Reichle, Berard Associates
Published February 5, 2012
Some insights on the future of luxury brands, from the lens of a strategic brand building and packaging design perspective. Read More »
Ode To the Classics: 90s Nail Polish
Published February 3, 2012
As we know, nail polish is a cosmetic category rife with innovation right now—as seen in mass, where nail lacquer sales climbed 20% to $363.4 million for the year ended May 15, 2011 in supermarkets, drugstores and mass-market retailers excludin… Read More »
Power-Modernism—the Future of Beauty Packaging
By Robert Bergman, Mpakt, New York City
Published January 23, 2012
Robert Bergman explains what makes a package great. Read More »
By Patrick Ropella, Ropella & Associates
Published January 19, 2012
Patrick Ropella on some steps to take to improve your management skills. Read More »
Vintage Vera Next Up at MAC Cosmetics
Published January 16, 2012
Vera Neumann was an American artist and entrepreneur best known for her boldly colored linen patterns and scarves signed "Vera" with a little ladybug. Vintage styles from the 1960s and 1970s were often topped with a Vera scarf in breezy pas… Read More »
By George F. Brown Jr., Blue Canyon Partners, Inc.
Published January 15, 2012
Blue Canyon Partners' George F. Brown Jr. on how to invest in your pricing strategy. Read More »
Orange You Glad...
By Melissa Meisel, Associate Editor
Published January 9, 2012
Pantone picks Tangerine Tango as top hue for Spring 2012. Read More »
Orange You Glad...
By Melissa Meisel, Associate Editor
Published January 5, 2012
Pantone picks Tangerine Tango as top hue for Spring 2012. Read More »
The Magic of Wen
Published December 22, 2011
I’ve been hearing rave reviews about Wen’s “all in one” cleaning conditioners ($29) for quite awhile now. And with finding no such luck in pinning down that one hair care product that can tame my semi-wavy hair (frizzy in the… Read More »