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End-User Markets - Packaging


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By Christine Esposito, Associate Editor
Published December 1, 2011
Being green isn't so black and white these days. But figuring out how to incorporate its principles will benefit your company in the long run. Read More »
Got a Sale? Show Me Your QR Code
By Ayesha Mathews-Wadhwa, PixInk Design
Published November 21, 2011
Looking for women consumers? Interactive scavenger hunts are creating fun brand experiences and scoring serious sales. Read More »
The New Frontier for Drug Stores...from Brow Bars to Beer on Tap!
By Karen Doskow, Kline Consumer Products
Published November 14, 2011
Kline's Karen Doskow on the evolution of this important channel. Read More »
Designing Effective Banners
By Evan Lazarus, LazBro
Published November 7, 2011
Evan Lazarus provides guidance on what to look for when creating online advertising. Read More »
Trends & Innovations
By Cheryl Swanson, Toniq
Published November 4, 2011
Do innovations drive beauty trends? Or vice versa? asks Cheryl Swanson of Toniq. Read More »
Best Practices for Bar Codes
By Laura Marriott, NeoMedia Technologies, Inc.
Published October 31, 2011
Laura Marriott offers some tips on how to improve communication with consumers. Read More »
10 For 10: Three Custom Color Specialists Celebratory Palette
Published September 30, 2011
Three Custom Color Specialists’ Shimmering Lights Lipsticks are turning 10 years old! Originally launched in 2001, these sparkling and soft lipstick shades were inspired by the celestial sky, sparkling water and the brilliant cityscape of Hong… Read More »
Defeating Devil’s Advocates
By Robert Brands, Innovation Coach
Published September 15, 2011
Beat them, says Robert Brands, and you'll win one for innovation. Read More »
Awareness, Acquisition and Retention
By Evan Lazarus, LazBro
Published August 25, 2011
Evan Lazarus on the proper use of Facebook promotion. Read More »
Making Plastic More Than Disposable
By Marc Stoiber, Creative Director
Published August 22, 2011
Marc Stoiber on the next great brand challenge for marketers and suppliers. Read More »
By Patrick Ropella, Ropella Group Inc.
Published August 15, 2011
Patrick Ropella provides a road map. Read More »
By Donna Sturgess, Buyology Inc.
Published August 11, 2011
Donna Sturgess on what women want from their cosmetics. Read More »
Flacons Take Flight for Fall
By Christine Esposito, Associate Editor
Published August 11, 2011
In a perfume market that’s more crowded than ever, the bottle’s design must attract attention and communicate with the consumer. Happi asked leading fragrance marketers and those involved in the scent’s creation to dish about their work, and how the packaging provides a great starting point to the sensory experience that awaits the user. Read More »
Maybelline Unveils 40th Anniversary Mascara
Published August 1, 2011
In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par… Read More »
By George F. Brown Jr., Blue Canyon Partners
Published July 24, 2011
Blue Canyon Partners George F. Brown Jr. on how to gain insights on your key clients. Read More »