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By Evan Lazarus, LazBro
Published August 25, 2011
Evan Lazarus on the proper use of Facebook promotion. Read More »
By Marc Stoiber, Creative Director
Published August 22, 2011
Marc Stoiber on the next great brand challenge for marketers and suppliers. Read More »
By Patrick Ropella, Ropella Group Inc.
Published August 15, 2011
Patrick Ropella provides a road map. Read More »
By Donna Sturgess, Buyology Inc.
Published August 11, 2011
Donna Sturgess on what women want from their cosmetics. Read More »
By Christine Esposito, Associate Editor
Published August 11, 2011
In a perfume market that’s more crowded than ever, the bottle’s design must attract attention and communicate with the consumer. Happi asked leading fragrance marketers and those involved in the scent’s creation to dish about their work, and how the packaging provides a great starting point to the sensory experience that awaits the user. Read More »
Published August 1, 2011
In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par… Read More »
By George F. Brown Jr., Blue Canyon Partners
Published July 24, 2011
Blue Canyon Partners George F. Brown Jr. on how to gain insights on your key clients. Read More »
By Patrick Ropella, Ropella & Associates
Published July 20, 2011
Pat Ropella explains how KM aids in knowledge sharing and retention, as well as expedite research and learning. Read More »
By Laura Marriott, NeoMedia Technologies, Inc.
Published July 7, 2011
Laura Marriott explains how to get closer to your target audience with mobile barcodes. Read More »
By Kevin Burke, Lucid Marketing
Published June 17, 2011
Instead, find out how your product fits into her world, says Kevin Burke. Read More »
By Tom Branna, Editorial Director
Published June 17, 2011
Editors Page
JUNE IS ALL ABOUT FINISHING one chapter and starting another—you know, the graduation thing. This time of year always reminds me of those lazy senior days in high school when sports were over, extracurricular activities were fini… Read More »
By Christine Esposito, Associate Editor
Published June 15, 2011
tube and bottle. The entire packaging process is on marketers minds these days from raw material procurement to what happens after customers squeeze out that last drop of product. Read More »
Published June 9, 2011
It’s a beauty blogger’s dream come true…to thank these hardworking scouts always seeking to break next big thing, MAC Cosmetics invited nine of its blog favorites to the Toronto lab to custom-create eyeshadows or lipgloss products… Read More »
Published June 2, 2011
With its classy neutrals and a captivating bright surprise, the Rollergirl Palette ($32), new from Urban Decay, is perfect for transitioning from the office to an evening out. Four eye shadows (three neutral gold/browns, one vivid pink) are joined by… Read More »
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