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End-User Markets - Personal Cleansers


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PR for Preservatives?
By Tom Branna, Editorial Director
Published April 30, 2012
Preservative systems work as well as ever, but erroneous media reports and skittish regulators having suppliers scrambling. Read More »
Conventional vs. Natural Preservatives
By Beth Ann Browne u2013 Dow Microbial Control,Phil Geis u2013 AdvancedTesting Laboratories, Tony Rook u2013 The Sherwin-Williams Company
Published April 30, 2012
Green aspirations must be tempered with practical realities—an environmentally preferable product is not a success if the formulation falls apart or is overrun with potentially pathogenic microorganisms due to the lack of an effective preservative. Read More »
Superstar SKUs
Published April 16, 2012
Here at Happi we see a lot of innovation on a daily basis through our reporting. The following personal care products really stepped up to the plate by way of efficacy:   Naturally Fresh Deodorant Roll On in Lavender ($3.99) This elegant deodor… Read More »
Go Ahead and Get Emotional...Your Beauty Customer Will Thank You!
By Alisa Marie Beyer, The Beauty Company
Published April 2, 2012
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself. Read More »
Aloe Vera and Personal Care: A Well-Established Connection
By Ewa Hudson, head of health & wellness research, Euromonitor International
Published March 29, 2012
Ewa Hudson of Euromonitor International explains the versatility of this ingredient. Read More »
Look Sharp, Feel Sharp, Be Sharp
By Kate Benson, Martens & Heads
Published March 12, 2012
Kate Benson explains what makes guys spend a few hours at a salon. Read More »
Published March 9, 2012
There’s Method acting, but recently I engaged in some Method reporting. While working on our annual article on the OTC/medicated skin care market, I sampled a new personal care product (not related to the story) and woke up a few days later to… Read More »
By Tom Branna, VP/Editorial Director
Published March 2, 2012
The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft… Read More »
Published March 1, 2012
Published February 1, 2012
Published February 1, 2012
Published January 27, 2012
Once one of the biggest names in household and personal care, Fuller Brush Company is on the comeback trail. Read More »
Nurturing Natural
By Christine Esposito, Associate Editor
Published January 10, 2012
Consumers remain in tune with natural personal care products, and some big names in the marketplace have been gearing up to capture their attention in 2012. Read More »
It's Puffalicious
By Melissa Meisel, Associate Editor
Published January 5, 2012
New shower product lets the user customize scent via bath beads. Read More »
The Magic of Wen
Published December 22, 2011
I’ve been hearing rave reviews about Wen’s “all in one” cleaning conditioners ($29) for quite awhile now. And with finding no such luck in pinning down that one hair care product that can tame my semi-wavy hair (frizzy in the… Read More »