Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
Print

End-User Markets - Personal Cleansers


Refine by Date:
From: To:
By Robert Passikoff, Brand Keys
Published November 18, 2010
Box shine products can't give Brazilian Blowouts a run for their money, says Robert Passikoff. Read More »
Striking the Right Tone
By Christine Esposito, Associate Editor
Published November 15, 2010
The Tone brand has been completely repositioned over the past several years. With a new look, an on-trend ingredient story and targeted promotional campaigns, this middle-age soap brand is attracting a new audience. Read More »
The Right Chemistry
By Tom Branna, Editorial Director
Published November 4, 2010
With a knowledgeable team in place, an ambitious growth strategy and a strong pipeline of products, Lubrizol is determined to become a billion dollar player in the personal care and home care space. Read More »
By Tom Branna, Editorial Director
Published November 4, 2010
Attendance tops 16,000 as industry executives flocked to New York City to learn the latest about the trends dominating the global beauty industry. Read More »
Detergent Industry Charts Its Future
By Tom Branna, Editorial Director
Published November 3, 2010
The Seventh World Conference on Detergents in Montreux looked at the biggest problems facing this $65 billion segment and offered some solutions on issues such as sustainability and innovation. Read More »
Green Ingredients
By Tom Branna, Editorial Director
Published November 3, 2010
Marketers have their own criteria when it comes to what's green...and what isn't. And often, they develop solutions that combine the best of both science and nature. Read More »
Cleaning Up
By Christine Esposito, Associate Editor
Published November 3, 2010
Luckily for soap makers, even when the economy goes down the drain, people still get dirty. Toss in pandemic flu fears, and you�ve got yourself the perfect breeding ground for sales growth in the personal cleanser market. Read More »
By Carrie Lennard, Euromonitor International
Published November 1, 2010
Carrie Lennard of Euromonitor International investigates the underdog of the grooming category. Read More »
2010 Marketing Sales Salary Survey
By Christine Esposito, Associate Editor
Published October 21, 2010
Find out who makes what in sales and marketing. Read More »
The World of Walmart
By Melissa Meisel, Associate Editor
Published October 21, 2010
Conference delves into the secrets of America�s favorite superstore. Read More »
Youve Got Email
By Melissa Meisel, Associate Editor
Published October 21, 2010
Social media is the future of beauty marketing. Read More »
A 'Marvel-ous' Program from CSPA
By Tom Branna, Editorial Director
Published October 14, 2010
Association teams up with Marvel Comics to promote the value of proper hygiene. Read More »
By Robert Passikoff, Brand Keys
Published October 11, 2010
Robert Passikoff on connecting emotionally with consumers. Read More »
In Rotation: Standout Skin Care
Published October 11, 2010
Every fashionista knows the best looks stem from a mix of high end/commercial sources—think a Marc Jacobs bag coupled with an Old Navy tank top and a vintage jacket. The same concept applies to beauty. Fresh faces start with products found at… Read More »