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End-User Markets - Testing


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Tried and True
By Melissa Meisel, Associate Editor
Published October 5, 2011
Testing service providers help marketers deliver on their claims. Read More »
By Darrin Duber-Smith, MS, MBA, Contributing Writer and Gregory Black, PhD, Contributing Writer
Published September 15, 2011
Greening your business may be easier than you think…but how green? Well, that’s another story. Read More »
Grandfather Knows Best
By Tom Branna, Editorial Director
Published September 6, 2011
The creator of Little Green personal care products for kids makes sure his products are gentle enough for his own grandchildren. Read More »
By Patrick Ropella, Ropella Group Inc.
Published August 15, 2011
Patrick Ropella provides a road map. Read More »
Knowledge Management
By Patrick Ropella, Ropella & Associates
Published July 20, 2011
Pat Ropella explains how KM aids in knowledge sharing and retention, as well as expedite research and learning. Read More »
2010 Marketing Sales Salary Survey
By Christine Esposito, Associate Editor
Published October 21, 2010
Find out who makes what in sales and marketing. Read More »
Cosmetics Companies Get Active
By Michael Doyle Ph.D., Accelrys
Published September 30, 2010
How to apply predictive modelling and analysis solutions successful in Big Pharma to speed cosmeceutical innovation. Read More »
By Christine Esposito, Associate Editor
Published September 30, 2010
Testing facilities can help firms hit their targets in today's hyper competitive environment. A directory of testing service providers can be found on page 59. Read More »
By Todd Wickersty, Business Bullpen
Published September 10, 2010
When blogging, focus on the content, not the tool. Read More »
By Dr. Ali Alwattari, Innovation Practitioner and Author
Published July 8, 2010
It sounds good, but how can real scientists apply it in their labs and in the tough world of technology buying and selling, asks Ali Alwattari of Procter & Gamble? Read More »
The World of Shine
By Guadalupe Pellu00f3n, Esther Prat and Cristina Amela, Cognis
Published June 11, 2010
Cognis researchers explain how to systematically improving product appearance with pearlizers and opacifiers. Read More »
By Todd Wickersty, Business Bullpen
Published May 24, 2010
Todd Wickersty of Business Bullpen says it is in your best interest to make your profile complete. Read More »
By Dr. Ali Alwattari, New Product Developer and Innovation Author
Published April 29, 2010
A century after Edison, technical models allow faster more effective trials and error. Read More »
By Nancy Mills, Kline & Company
Published April 8, 2010
Nancy Mills of Kline & Company urges executives to look at problems and situations in a new light. Read More »
Natural Science
By Melissa Meisel, Associate Editor
Published March 9, 2010
Weleda utilizes the power of plants in skin care. Read More »