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Daisy Fuentes, Style Pro
Published March 2, 2009
TV host and fashion mogul gets back to her roots with new hair care range. Read More »
Neutrogena has a Winner with Fight & Fade Cream
By Suzanne Grayson, Grayson Associates
Published February 5, 2009
It’s great to start off the year with a high-profile product that is sure to generate much needed traffic for the stores. Neutrogena’s new entry for its Rapid Clear line, Fight & Fade is an excellent lesson on how to do it right. &nb… Read More »
Wet 'n Wild Turns 30
Published February 5, 2009
After three decades on the market, the brand is all grown up and aimed at value-conscious adults. Read More »
A Plus for Men
Published February 5, 2009
Multifunctional Pert Plus for Men debuts in food, drug and mass merchandisers. Read More »
Just in Time in II
Published February 5, 2009
With an eye on the environment and the economy, Chemstar rolls out a new cartridge-based cleaning system for the I&I market. Read More »
Reclaim Your Crowning Glory
Published February 5, 2009
Origenere combats environmental triggers that accelerate the ´┐Żaging process´┐Ż of hair. Read More »
Pristine Beauty
Published February 5, 2009
A line borne out of adversity gives women a natural beauty alternative. Read More »
All Hyped Up?
Published January 8, 2009
Is growing demand for organic beauty care products myth or reality? Read More »
One-Step Surface Care
Published January 7, 2009
Clean & Shield dispatches germs and leaves a lasting antimicrobial barrier on surfaces. Read More »
Plastic Surgery? No Thanks
Published January 7, 2009
CellCeuticals Biomedical Skin Treatments provide an alternative to invasive procedures. Read More »
Socially Conscious Hair Care
Published January 2, 2009
Amazon Beauty courts consumers concerned about minimizing their carbon imprint with organic and exotic elixirs for the hair. Read More »
Clorox Creates a Hotline for Holiday Stains
Published December 3, 2008
Clorox Creates Hotline for Holiday Stains Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasona… Read More »
This Vitamin Shampoo Line Misses with Generic Name
By Suzanne Grayson, Grayson Associates
Published December 1, 2008
I select the products and ads for this column to point out valuable marketing lessons. Each audit shows where the shortfalls are; theBrandAudit, before finalization of key marketing elements to insure product success, and/or, theAdAudit, before an ad… Read More »
Chemicals and Children
Published December 1, 2008
Panel discussion urges greater attention on the impact of common chemicals on children. Read More »
Exotic Skin Care
Published December 1, 2008
XanGo's Glimpse taps into the power of mangosteen fruit. Read More »