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Cargo EyeLighter Whitens and Brightens
Published November 10, 2011
Cargo’s EyeLighter ($20) simplifies the age-old makeup artist trick of widening and brightening eyes through white shadow application along the corners and rims of eyes. Besides a pop of lipstick and a swipe of mascara, a highlighted eye is key… Read More »
Bare Minerals Gets Ready To Wear
Published October 28, 2011
Bare Minerals is seeing opportunity in duos and even quads with its new Ready to Wear 2.0 and 4.0 solid eyeshadows, out in stores now. Tied in to a trendy advertising campaign, Be a Force of Beauty, the company is looking to capture the attention of… Read More »
10 For 10: Three Custom Color Specialists Celebratory Palette
Published September 30, 2011
Three Custom Color Specialists’ Shimmering Lights Lipsticks are turning 10 years old! Originally launched in 2001, these sparkling and soft lipstick shades were inspired by the celestial sky, sparkling water and the brilliant cityscape of Hong… Read More »
Fashion's Best Face Features Orange Lipstick
Published September 16, 2011
Fashion Week is a time where the next big thing is now…and this includes the beauty industry’s hottest new colors for the upcoming season. The glamorous staples tend to emerge—matte red lips, kohl-rimmed cat eyes, etc.—but th… Read More »
Kiss and Tell
By Melissa Meisel, Associate Editor
Published September 8, 2011
Violent Lips is carving out a niche in the temporary tattoo marketplace. Read More »
Go Get Benefit Brows A-Go-Go
Published August 25, 2011
The eyebrows are a key part of facial features yet often left unattended due to focusing on “fun” color cosmetics by way of eyeshadow, lipstick and blusher. But just as a quick swipe of mascara can make eyes pop, so can the proper face fr… Read More »
Full Color Spectrum
By Melissa Meisel, Associate Editor
Published August 11, 2011
Beautiful color cosmetic looks are obtainable at every price point for Fall 2011. Read More »
Maybelline Unveils 40th Anniversary Mascara
Published August 1, 2011
In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par… Read More »
Sweatproof Health & Beauty
By Cheryl Swanson, Toniq
Published July 31, 2011
Toniq's Cheryl Swanson explains what works (and why) in the hot weather. Read More »
Sustainability & the Cosmetic Chemist, Part II
By Perry Romanowski
Published July 27, 2011
Perry Romanowski continues his thoughts on benefits of green. Read More »
Third Time's The Charm
Published July 11, 2011
The first was too sheer….the second, too flat. Tarte’s latest lipcolor release, LipSurgence Natural Lip Luster, delivers the perfect amount of color with a hit of shimmer to make it pop. It follows the brand’s LipSurgence Natural L… Read More »
By Sophy Merszei, President and CEO of NovaLash, Inc.
Published June 21, 2011
Sophy Merszei of NovaLash weighs in on the eyelash treatment trend. Read More »
MAC Bloggers' Obsessions
Published June 9, 2011
It’s a beauty blogger’s dream come true…to thank these hardworking scouts always seeking to break next big thing, MAC Cosmetics invited nine of its blog favorites to the Toronto lab to custom-create eyeshadows or lipgloss products… Read More »
Boogie On With Urban Decay Rollergirl
Published June 2, 2011
With its classy neutrals and a captivating bright surprise, the Rollergirl Palette ($32), new from Urban Decay, is perfect for transitioning from the office to an evening out. Four eye shadows (three neutral gold/browns, one vivid pink) are joined by… Read More »
Published June 1, 2011